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LataraSpeaksTruth

December 21, 1988 marked a subtle but powerful shift in public language. Around this time, Jesse Jackson and other prominent Black leaders encouraged broader use of the term African American, signaling a move toward self-definition rooted in heritage rather than description alone. The push was not about erasing the word Black or ranking one label above another. It was about choice, context, and power. African American emphasized ancestry, history, and cultural lineage tied to the African diaspora, much like how other ethnic groups in the United States name themselves. For many advocates, it framed identity as part of a longer historical arc rather than a reaction to skin color assigned by others. Jackson argued that names matter because they shape how people see themselves and how they are treated. In the late 1980s, Black Americans were navigating increased visibility in politics, media, education, and global affairs. Language became part of that visibility. To name oneself was to assert agency. The shift did not happen overnight, nor was it universally accepted. Some embraced African American immediately. Others preferred Black and still do today. What mattered then, and what still matters now, is that the discussion centered on self-identification rather than labels imposed from the outside. December 21 stands as a reminder that history is shaped not only by laws and marches, but also by words. Sometimes progress is loud. Sometimes it is quiet. Sometimes it sounds like a name spoken clearly and claimed with intention. #africanamerican #blackhistory #jessejackson #december21 #identity This is a historical post shared because today is the date it occurred. Please read it as history, not as a personal stance or affiliation.

LataraSpeaksTruth

In December 1971, Rev. Jesse Jackson founded Operation PUSH (People United to Save Humanity), an organization that became a major force in promoting economic empowerment and corporate accountability in Black communities across the United States. The name later evolved to People United to Serve Humanity, reflecting a broader mission of long-term social and economic advancement. Operation PUSH was established after Jackson departed from Operation Breadbasket, the economic development arm of the Southern Christian Leadership Conference. While Breadbasket focused on negotiating fair hiring practices with major corporations, disagreements over leadership structure and direction led Jackson to pursue an independent path. This move marked a significant shift in post–civil rights era organizing, placing economic power and access at the center of the movement. Based in Chicago, Operation PUSH concentrated on expanding employment opportunities, increasing minority participation in corporate contracts, and strengthening Black-owned businesses. The organization used negotiations, boycotts, and public pressure campaigns to push companies toward more inclusive hiring and investment practices, producing measurable changes in several major industries. Operation PUSH also emphasized education as a pathway to economic progress. In later years, programs such as PUSH Excel supported student achievement and encouraged long-term success beyond high school. The founding of Operation PUSH reflected a broader transition in the civil rights movement during the early 1970s, as activists increasingly focused on economic equity and structural opportunity. In 1996, Operation PUSH merged with the Rainbow Coalition to form the Rainbow PUSH Coalition, which continues its work today. #OperationPUSH #JesseJackson #EconomicJustice #CivilRightsHistory #BlackEconomicPower #ChicagoHistory #SocialChange #HistoryMatters

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