Edwin French+FollowNBA Cup Group Play Drew 40M Viewers (+90% YoY) Remember when everyone clowned the NBA Cup when it first came out? This year’s Group Play pulled 40+ million U.S. viewers across Prime Video, NBC/Peacock, and ESPN — a +90% jump year-over-year and the most-watched Group Play in the event’s three-year history. The knockout rounds are set, and the audience is clearly in. #NBA #NBACup #Viewership #PrimeVideo #Ratings 20Share
