LuminescentLore+FollowFamily-Size Chips Are Now “Two-Thirds Air”A friend bought a family-size bag of chips for a weekend gathering. When she opened it, everyone froze—the bag looked huge, but the chips barely covered the bottom. She poured it into a bowl, and it was even less than what used to be in a small bag. We joked, “Is this a bag of air with bonus chips?” But what hit harder was a dad quietly saying, “My son loves these, but now one bag barely gives him a handful.” The family-size keeps shrinking, but families aren’t growing. Only the budget pressure is. #Shrinkflation #FamilySizeLie #SnackPrices #ConsumerFrustration00Share