LataraSpeaksTruth+FollowI’ve been seeing the videos. People reacting in real time to what happened at Target. One woman in particular was heated, cussing folks out, calling out Black people specifically for standing in line for five hours for a cheap swag bag while boycott talk was still circulating. And I get why people are mad. It looked wild. But here’s the part we keep skipping over. Not everybody in that line was part of any boycott. Some people shop at Target regularly and don’t care. It’s not that serious to them. They weren’t breaking anything because they were never holding the line in the first place. Black people do not move as a monolith. Everybody is not for the cause. Everybody is not thinking about unity, leverage, or collective discipline, and they have the right to move how they want. The issue isn’t really the people who don’t care. The issue is expectations. People keep assuming everyone is on the same page, then getting mad when reality shows otherwise. A boycott only works if the people participating are committed. If you’re already not shopping somewhere, that’s easy. If you don’t care at all, you were never part of it. That Target line wasn’t just about free swag. It exposed a bigger truth. Some people are willing to sit with discomfort. Some people aren’t. Some people want change. Some people just want what’s in front of them. And corporations know this. They don’t study intentions. They study behavior, foot traffic, and patience. So maybe the conversation shouldn’t be about dragging people who never signed up. Maybe it should be about being honest about how fragile boycott expectations are when everyone isn’t moving for the same reasons. #NewsBreak #CommunityReflection #ConsumerBehavior #EconomicPower #HardTruths21Share
