Anyone else notice how the NHL is having its own 'Taylor Swift effect'? Thanks to the smash hit 'Heated Rivalry' on HBO, which dives deep into the world of closeted hockey stars, there’s been a wild 75% jump in NHL ticket interest on StubHub! Even Commish Bettman binged the whole series. It’s awesome to see new fans—especially first-timers—packing the rinks. Pop culture is changing the game! #Sports #IceHockey #NHL